27 April 2012 Fuore
A company goes public in order to cause a furore, to establish itself as a brand and, above all, to measure up to the competition. Every year, it is disappointing yet again when, in the minds of visitors and journalists, other designers outdo you with their accomplishments. These past few years, we’ve presented a number of monumental works: the old lampshade lamps and a sort of giant chandelier two years ago and, last year, the oversized beam and pipe furniture. The tumultuous and uncertain period of renovating, moving and starting up again is slowly but surely being replaced by quieter, more reflective times. We used the remnants from the chunky beam benches to create a box in a box in a box. In other words, we went from bulky big to tiny. It’s simply a matter of deciding how you want to stand out. The boxes can be viewed as a metaphor for my work approach, i.e. making as much product as possible with as little energy and material as possible. Last year, we sold a number of the oversized objects immediately after their introduction. This was probably because the limited amount of material meant a more limited edition, which is what people seem to like. This time around, we haven’t sold anything (yet). But what is becoming more and more apparent is that we justify our right to exist by the products that are accessible, especially those that have been in the collection for a very long time. Fortunately, Wehkamp.nl sponsored the outdoor terrace and the Lotty Lindeman lamps above our tables really complete the show. So, I guess you could say we’ve caused a bit of furore after all.
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